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3 Effective Growth Hack Tactics for Startups That Deliver Great Results

I am overwhelmed by the responses that I’ve received from my featured post on Linkedin, Meet the Growth Hacker in the Philippines. From the bottom of my heart, I’d like to thank all of you!

For some, the information they read was too much to digest while others found it easy to follow and to understand. Regardless, I am glad to have shared a little peek at what a guy like me does for a living.

Given that, I believe this time you already have an idea about what a Growth Hacker does and what it takes to become one. In case you still don’t know what it is, here’s a brief explanation:

What a Growth Hacker Does?

A growth hacker does rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.

While I believe that being a growth hacker is more about having the mindset to embody the above definition, you can also start your growth hacks by learning from, replicating other growth hackers and hacks they’ve done.

That said, I’m sharing you list of experiments you can try and explore.

3 Effective Growth Hack Tactics for Startup Businesses

Carlo Isles - Grab Growth Hacking Tactics
Grab Loyalty Rewards and How to Retain and Upsell Customers

Grab Loyalty Rewards and How to Retain and Upsell Customers

Creating a loyalty program is proven to boost growth and build a business’s reputation. This is a nice way to retain your existing and loyal customers.

Grab released GrabRewards which allows an existing customer to earn points for every GrabTaxi, GrabCar, and GrabShare ride she takes. With these points, she’ll be able to redeem free rides, special discount codes and exclusive deals from Grab’s partners.

It’s super easy and effortless! Just take your usual rides and be rewarded right away.


The best growth hacking tactics ride on (pun not intended) users’ existing behavior, making it effortless for users to participate.
Carlo Isles - Phone Booky Growth Hacking Tactics - Restaurants and Deals
Find the best places to eat from over 15,000 restaurants in Metro Manila. Get FREE Php1,000 credits by creating your account

Booky on Incentivizing Users to Increase Table Bookings Through Their Platform

Booky is the largest restaurant booking platform in the Philippines and continues to add new restaurant partners every day. You can get as much as Php1,000 discount credits to over 400 prime partner restaurants by simply creating your account!

It has shifted behavior so people always go back to their platform. How?

Before Booky, people were happy to just go directly to the restaurants. By focusing on deals with restaurants people already go to, they in effect enhanced people’s experience.

It’s a no-brainer. You go to Booky first, so you can get a deal.

You’ll notice on their website, it’s very focused on the P300 discount. In your excitement, did you even notice the small disclaimer that says “minimum of P1,000”?


The best growth hacks are naturally ingrained in the product itself! In Booky’s case, it is by nature a growth hack.
Carlo Isles - TackThis Growth Hacking Tactics - Create Your Online Store
TackThis on Utilizing Facebook Login to Increase Online Store Creation

TackThis on Utilizing Facebook Login to Increase Online Store Creation

TackThis is an online store creation platform in The Philippines. You can easily build your own e-commerce website to sell your products online without any coding experience. Isn’t that convenient and easy?

The majority of those who fill up an online form does not have the patience to complete it especially if it has 8 or more fields. What happens is they just close the window and never return. We’ve seen this kind of behavior thousand of times already. (Although you can address this drop off with the help of retargeting)

Knowing this, TackThis made it easier for potential online store owners to sign up. On the site, click on “Get Started” and notice that it only asks you for three things which are your name, email address and a password, and an option to sign up via Facebook.

With just one step, you are already able to create your online shop without a sweat.


If you have to ask them to do something outside of their usual behavior, make it sooooo easy. Growth hacking isn’t always some complicated strategy, sometimes it’s just about simplifying the experience.

Want more growth hacking tips & tricks?

You are just right in time! I’m working on an ebook that contains a list of growth hacking tips and tricks. It’ll be ready on this date. If you want a copy, just sign up.
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